A quick report on my lunch with Vivian at Ribe
Tallinn has a wonderful atmosphere, especially in its old town. The space has that “lived in” feel because it has been. Many of its buildings and pathways date back more than 500 years. That means, if there are ghosts, there are loads of them! And btw, saying all of that gives one the wrong idea. The fun part of Tallinn’s old town is actually how young it is. Young in terms of people.
Like Vivian Vau!
Vivian Vau h presides over a rather glamorous old town shop at Kuninga 1, that caters to women’s fashion in footwear.
BTW, she claims that there are more than one ghost who share her space. Not to worry, they are mostly friendly.
It is not just a shoe shop because Vivian has a much bigger vision for her clients. She looks at them — and at you — in terms of your individual potential. Your potential unique style that is expressed in what you show the world. Shoes are a critical part of that. Vivian also lives that lifestyle herself. She is, shall we say, a rather striking person. Tall, blonde, statuesque, and dressed always in bold colors!
With this sort of vision, Vivian does not just re-sell shoes from mass producers. Instead, several times a year, she goes to Italy and Spain and gives shoe makers new designs to be made from scratch for her next collection. In other words, her collections embrace her design sensibilities — and they offer bold colors (as well as high quality craftsmanship).
Yesterday, I met Vivian for lunch at Ribe in old town.
There was just enough sun left in the afternoon to sit outside for our appetizers. The scallops, btw, were delicious!!
I wanted to see if Vivian would agree to a marketing idea. You get that idea from this picture
This is a fun image as well
Juxtaposing great shoes with unusual settings. I would do this in black and white, with only the shoes in color. Perhaps also, a woman directing workers at a construction site wearing heels. A woman directing traffic in flowered pumps.
And of course, the woman astronaut, working the controls of a space vehicle wearing — you guessed it.
We started talking. Very soon, however, Vivian was telling me about her incredible 3 week vacation in Croatia. Dancing until 6 in the morning, and then off to the market for morning figs. Nice!
We are still thinking about how to capture her design sensibility. Getting the most out of life! Being free to experience the best that life has to offer! Being open and unafraid! Having a unique individual style!
What do you think?
Enjoy! Stay tuned! I will be following Vivian’s adventures here!