The not so sexy fact is that it is really, ,really hard to run a great restaurant. The work is back breaking and clients are fickle even if yo nail the concept and execute like crazy.
For that reason, a temporary restaurant makes sense. Think of it like a movie run – we are not, for example, still playing Hitchcock movies in our theaters. Focusing on a pop up intensifies the planning, and it incentivizes the customer base. It also enables the founding group to emerge more as rock stars rather than drudges.
It is a story that you will see more of over time. Why? Because it makes a ton of sense.