Why Don’t Push Notifications Work?

It seemed like a no-brainer! Push notificaitons would enable you to stay in touch with only the most important bits of informatoin as they come in.

As Dave Pierce writes, the result is less inspiring. Most push notifications are worthless interruptions.

What went wrong? Simple. The incentives for creating push notifications have nothing to do with empoewring you. They are created to empower people who want your attention for their own purposes. Sooner or later, we will see a change here and I am looking forward to that. An intelligent filter that controls my connections with the flow of information around me.

Sort of like my secretary used to do.


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