The competition between elite restaurants used to be mainly about what happened in the kitchen and in the dining rooms. Genius and somewhat insane chefs matched with charming and beautiful servers would win the day.
That was before Noma changed everything. It was no longer enough just to cook and serve. One had to forage in the forest as well. Great forest foraging was the starting point for Noma taking over the world. And suddenly foraging became a profession.
And this is spilling into a related professional calling. Foraging for great produce in farmers’ markets. This is what Sam Rogers does and apparently does well in LA. And BA gives you a glimpse of her mad dash around town to make sure you get the best lettuce from her boss.