I backed Off Assignment a while ago because of this idea
Anyone who has ever shared a drink with a journalist knows the truth: the most surprising, funny and life-changing part of the trip rarely makes it into the narrow confines of an article. Enter Off Assignment: where you find out what really happened on that overnight in Nairobi, that bus ride to Quito. The part that might not be tidy or flattering or even legal, but that that tells a deeper truth, and honors all the ways the world is sure to surprise us, once we surrender to it.
And they made their goal! In fact, they made it easily.
I am really interested to see how they go forward. Why? Because I think the web needs much more high-quality writing and I hope this will be one place to find it.