Can Car Buying Be Fun?

Car salesmen are not my favorite people. I don’t blame them. It’s their job. Larry David does a great spoof of this

But what if you could eliminate the sales puffery and get exactly what you want. The idea would be to combine online tools with digital tools in the showroom. And that is what Pure Pursuit is trying to do.

Pure Pursuit’s most valuable assets probably lie within its Kansas City, Missouri showroom. Customers first encounter “Chelsea” — the company’s holographic, 3M-powered digital assistant — which will get you acquainted with the space and the luxury vehicles on hand there.

Combined with beacon technology, tablet computers can display information and videos about the cars as you walk up to them.

Very cool!


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